Smartcare is a new pharmacy opened in March 2020 in Barcelona. The store offers a wide range of organic and natural products for the skin, hair, sport suplements and nutrition as well as top quality dermocosmetic brands. Their main service instore is the dermo analysis.
We have been involved in the launch of Smartcare since the beginning, developing the communications strategy and the brand's image. We design their logo and website with Online Store. We were also in charge of the launch event.
For this client, we are currently working on their social media growing the brand at a national level. We generate content monthly, we do strategic collaborations with the right influencers and we manage the advertising.
One of the most notable actions was the “Solidarity Mask” campaign on social media during the COVID-19 quarantine. It generated múltiple profile visits and interaction as well as building customer’s loyalty. In addition, the brand was positionated in consumers mind as a socially responsible company, a very important aspect in the healthcare sector.